AppsFlyer, the worldwide advertising attribution chief, has at present introduced a partnership with Ayoba to propel the free prompt messaging app designed by Africans for Africans to grow to be the most important digital platform in Africa.
Ayoba gives customers an ecosystem of digital and wealthy media companies by way of channels, micro-apps and fee options, embedded inside one app. By leveraging AppsFlyer’s expertise throughout its consumer acquisition efforts, Ayoba will get a clearer image of which acquisition channels work greatest and the place efforts needs to be targeted.
The combination of AppsFlyer’s expertise may also allow a clearer understanding of Ayoba’s complete funnel of acquisition and, within the close to future, will allow more practical retargeting and re-engagement of customers. This new functionality is important for marketing campaign optimization and driving natural long run development for the app.
Africa is among the largest cellular first areas on this planet and Ayoba’s extremely localised and tailor-made content material is designed with the African consumer in thoughts. Localised content material is obtainable by way of curated channels geared toward entertaining, educating and empowering communities in addition to a variety of video games. Ayoba is obtainable as an Android app throughout the continent and is community agnostic. By means of the partnership with MTN, Ayoba is obtainable to MTN customers at no knowledge value in most of its markets. Customers can even ship messages to non Ayoba customers (these with out the app) or customers with very primary telephones. The message is delivered as an SMS and MTN customers can reply to those messages and the message will land on the app. For customers in South Africa, Ayoba’s platform additionally has two devoted COVID-19 channels offering important reviews on infections and different info at no knowledge value to customers.
AppsFlyer supplies a number of the world’s main firms and types with analytics instruments to raised inform and measure advertising choices. Its partnership with Ayoba comes on the again of earlier partnerships with telecom group Vodacom and ecommerce app Jiji throughout key areas in Africa.
Commenting on the partnership, Daniel Junowicz, Managing Director, LATAM & Africa at AppsFlyer mentioned: ‘Understanding what acquisition channels work greatest is among the keys to driving development and consumer retention for apps and helps to optimize advertising exercise. Ayoba is a novel and thrilling app providing customers entry to a variety of options and content material. It’s nice to have the ability to assist their development ambitions with our unparalleled cellular advertising analytics as Ayoba expands throughout Africa.”
Olivier Prentout, Head of Client Advertising for Ayoba, added: “The AppsFlyer crew has been very supportive with rolling out this venture. The expertise is new to many on our crew however AppsFlyer has been there to verify we get the utmost worth out of this partnership. We now have a clearer understanding of the place to focus our acquisition actions and higher positioned to reap the benefits of the alternatives that abound on the continent. We look ahead to working extra intently with AppsFlyer as we proceed on our mission to grow to be the largest digital platform in Africa”
