Nyiramugisha is the incoming Head of Marketing at Housing Finance Bank.
Doreen Nyiramugisha has been appointed Head of Marketing and Communications at Housing Finance Bank. She is the outgoing Head of Marketing and Communications at Post Bank Uganda Limited. Doreen shall work to plan and develop new products and processes to deliver Housing Finance Bank’s customer value proposition. She will provide technical guidance on all matters relating to internal and external communications and stakeholder engagements.
She has been instrumental in the institution’s transition to a tier-one commercial bank. Through stellar Brand, Marketing Communications, and CSI strategies, she has led the dynamic team that has significantly grown the brand visibility of the 100 per cent government-owned bank. With 12 years of experience in Marketing Communications, she was recently listed amongst the top 50 Uganda’s Most Accomplished People in Marketing by Evolve Africa Group.
Prior to joining Post Bank, she worked as Manager, Marketing and Communications at Bank of Africa, where she oversaw marketing communication strategies to support the bank’s business objectives and augment the bank’s market position. She played a critical role in the brand campaigns that contributed to the UGX 20 billion net profit in 2019. Her work experience in marketing and communications spans a little over a decade, starting out as an adman at fireworks advertising where she managed key brands like Centenary Bank, NSSF, DStv, Uganda Telcom, United Bank for Africa and Uganda Insurers’ Association among others.
She holds a Bachelor of International Business degree from Makerere University Business School (MUBS) and a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM UK). She is also currently pursuing an MBA from the University of South Wales. She is a passionate, tenacious, and well-rounded marketer that also serves as the General Secretary of, the Uganda Marketers’ Society.
