Fb has joined forces with BellaNaija & Guardian TV as a part of its #FBSuccessStory marketing campaign. The drive is geared toward spotlighting Ghanaian entrepreneurs utilizing Fb, Instagram and WhatsApp to develop their enterprise.
“We’re pleased with the position that we’ve got in enabling SMBs to develop and scale. We all know that small companies are the cornerstone of the economic system and make vital contributions. This marketing campaign is a celebration of a few of these Ghanaian SMBs making an influence, each in Ghana and past,” says Kezia Anim-Addo, Fb’s Head of Communications for Africa.
Operating from November 18th to twenty first of December 2020, #FBSuccessStory will air solely on each BellaNaija and Nigerian on-line TV platform Guardian TV. The 2 entrepreneurs chosen embrace Aisha Ayensu, founding father of Christie Brown, a luxurious Ghanaian vogue model and Ameyaw Debrah, the founding father of the favored Ameyawdebrah.com, and Ameyaw TV, a video manufacturing channel and a content material creation platform centered on leisure and life-style.
Talking on the marketing campaign, Aisha Ayensu of Christie Brown stated: “Utilizing platforms like Instagram and WhatsApp has enabled our model and vogue line to be extra seen to extra folks from world wide. We’ve been in a position to drive direct gross sales and talk with shoppers each domestically and internationally, resulting in an incredible development. On the peak of the COVID-19 pandemic, we had been additionally in a position to host our first-ever digital present on Instagram LIVE the place we reached over 30,000 viewers.”
Bunmi Amosu, Head of Video Content material at The Guardian TV, provides “As considered one of Nigeria’s foremost multi-media and information platforms, we’re regularly in search of new methods to share the genuine African story. It’s thrilling to accomplice with Fb on this venture to showcase entrepreneurs doing their finest to rewrite the narrative about Africa. We belief this venture would encourage many extra African enterprise homeowners to reap the benefits of the alternatives out there and write their very own success tales.”
