Content marketing has change into one of the crucial trusted and wanted types of advertising. The truth is, a current report exhibits that on this 12 months alone 70% of marketers are seriously investing in content marketing.
You is likely to be questioning why? And the reply is easy; content marketing provides corporations a dependable Return on Funding (ROI) for his or her efforts by successfully participating with a focused viewers and optimising their on-line presence.
That is very true in 2020 which has seen an enormous adoption of on-line information and digital providers on account of the COVID-19 pandemic – additional driving the necessity for companies to digitally remodel their advertising efforts.
- brand-focused articles and sponsored posts
- Mailers
- Social media promotions
- Video interviews
- Newsletters
At IT News Africa, we now have launched an empowering programme that goals to equip expertise resolution suppliers with comprehensive content marketing and solutions.
These sponsored content material packages embody thought management articles, social media posts, banner adverts, and branded mailshots to our 20,000+ subscribers.
And don’t fear for those who don’t have content material creators. You’re lined! Our in-house content material creation crew will aid you write Search engine marketing-friendly expertise articles and design banner adverts that drive clicks.
We attain over 200,000+ readers who take pleasure in academic and informative enterprise expertise content material, and since such a native promoting doesn’t really feel very like a gross sales pitch, they’re extra more likely to work together with it – leading to higher ROI on your model.
