Spotify is testing a brand new “Featured Curators” characteristic that promotes standard person playlists alongside its official Spotify playlists, the corporate announced on Monday. The brand new characteristic is a part of a limited-time take a look at that’s designed to amplify the playlists that customers create on Spotify. The characteristic can be a manner for listeners to find extra music on the platform.
The corporate says the curators it has chosen for this characteristic are music lovers with established followings and standard playlists on Spotify. Customers in choose markets will begin to see Featured Curator playlists really helpful in-app and on their homepages. Spotify plans to tweak the brand new characteristic all through the testing interval.
“Our purpose is at all times to make Spotify the primary vacation spot for the most effective listening expertise, and with this pilot, we’re giving listeners a brand new technique to uncover music from fellow followers who’re as engaged as they’re,” the corporate mentioned in a blog post in regards to the announcement. “We’re at all times testing distinctive and completely different listening experiences and packages for our followers, and we’re excited to look at this one unfold.”https://jac.yahoosandbox.com/1.0.0/safeframe.html
The brand new characteristic ought to make it simpler it to find the quite a few standard user-generated playlists on the platform. With this new take a look at, Spotify notes that it’s experimenting with taking playlist creation and discovery even additional following its profitable launches of flagship playlists like Discovery Weekly.
The launch of the brand new take a look at comes just a few days after Spotify updated its standard playlist creation device referred to as Mix. The characteristic at the moment permits two Spotify customers to see the place their musical tastes overlap by mixing collectively their favourite songs to seek out these they’ve in frequent. This Mix then updates day by day with new songs primarily based on everybody’s listening habits. Final week, Spotify expanded Mix to permit customers to create playlists with as much as 10 individuals, and even with a few of their favourite artists.
The corporate has partnered with a number of artists, together with BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion, Mimi Webb, Tai Verdes, Xamã and others to permit Spotify customers to merge their musical tastes right into a single Mix playlist the place their very own favourite tracks are matched with these from the artists. Along with working with artists, Spotify has up to date Mix to permit teams of members of the family or pals to create their very own shared playlists.
