Tagger Media, a global technology player making influencer marketing more intelligent, has announced its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town.
Tagger opted to partner with Tribeez due to its roster of clients and strategic leadership in the influencer marketing space. The company has worked on campaigns with Nando’s, MTN, Pick n Pay, The Foschini Group and Dr. Oetker Pizza, among other leading brands in the region.
The market for global influencer marketing platforms is projected to expand from $10.54 billion in 2022 to $94.24 billion by 2030, representing a significant opportunity for growth.
In 2023, according to data from Meltwater, 76% of B2C organizations in Africa will use influencer marketing, 5% higher than the number reported globally. It’s expected that this marketing channel will continue to grow rapidly.
“The digital and social landscape continues to evolve rapidly, and it’s more important than ever that brands have access to data and analytics to empower their teams to make informed decisions and drive successful campaigns,” said Dave Dickman, CEO at Tagger Media.
“Partnering with Tribeez is an important step for us to continue to provide the SaaS solutions that companies need to gain a competitive edge today in the South African market. We’re excited to support the region and collaborate with the Tribeez team.”
“Influencer marketing has rapidly grown over the last few years in South Africa as more companies realized the value of this marketing channel to support growth goals and connect with target audiences,” said Craig Wight, Head of Social Intelligence at Tribeez.
“We’re well positioned as a leader in the region when it comes to partnering with brands to drive results and beginning this relationship with Tagger is validation of this fact. This partnership has invigorated our team, and we’re thrilled to see what we can achieve.”
