TikTok announced right this moment that it has began testing a method for customers to determine feedback that they suppose are irrelevant or inappropriate. Following the announcement, the corporate confirmed to TechCrunch that customers who’re a part of the take a look at will be capable of flag these types of feedback by way of a personal dislike button. The brand new characteristic is presently being examined in choose areas, excluding america.
As soon as a person dislikes a remark, the detest received’t be public and commenters received’t be notified that their remark has been disliked. Commenters and different customers additionally received’t be capable of see what number of instances a remark has been disliked.
TikTok stated it sees the button as a method for customers to flag feedback that could be spam or that don’t make sense within the context of the video they’re posted below. The corporate defined that the detest button isn’t seen as a solution to report feedback, and that customers ought to use the usual course of for reporting feedback for harassment, hate speech, bullying, and many others.
“We’ve began testing a solution to let people determine feedback they consider to be irrelevant or inappropriate,” the corporate stated in a blog post in regards to the new take a look at. “This group suggestions will add to the vary of things we already use to assist hold the remark part persistently related and a spot for real engagement.”
The corporate declined to share particulars in regards to the dislike button’s UI.
Plainly TikTok has been creating the detest button for at the least a number of months now, as social media marketing consultant Matt Navarra first noticed the characteristic earlier this yr in January.
Variations of dislike buttons can be found on a number of digital platforms. YouTube gives a thumbs down button for feedback, however the dislike rely is non-public. However, Reddit gives an analogous down vote button for feedback, however complete tallies for upvotes and downvotes are public. As well as, Twitter has been testing a personal downvote button for replies to tweets.
Together with the brand new non-public dislike button, TikTok can be starting to experiment with reminders that can information customers to the app’s remark filtering and bulk block and delete choices. The reminders might be proven to customers whose movies are getting plenty of damaging feedback. TikTok will take a look at the characteristic and determine whether or not to roll it out absolutely within the coming weeks based mostly on the result of the take a look at.
If rolled out absolutely, the characteristic would be part of TikTok’s current instruments for creators, reminiscent of the choice to decide on to filter all feedback for handbook evaluation, or filter feedback that embody key phrases that they’ve chosen. Customers even have the choice to pick who can touch upon their content material. For instance, you possibly can select to permit anybody on the platform to remark, solely folks you comply with again or nobody in any respect.
